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The advertising of the "Felix" trading and manufacturing company on the match between Russia and Wales (10.09.2008)Назад

The Sports marketing agency Sport Media Group has placed the advertising banners of "Felix" Trading & Manufacturing Company on the qualifying match of Euro 2009 Russia-Wales on the second promotional line of the "Lokomotiv" stadium in Moscow. The broadcast was performed by the Channel One at 7 PM. As a result of advertising on the game the pictures of the "Felix" banners got to the broadsides of the "Sport-Express" newspaper for 9/11/2008. The "Felix" banners differed from the rest advertising due to their size which were two times as large; the location of banners outside the goalposts on both sides of the playing field has been focused on goal mouth actions at the both goalposts, which are often replayed on TV during the broadcast of the match.


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